RE: Please tell me this is an April Fool’s joke!

Dear athlete/coach,

Please accept my apologies.

I've just realised that I made a huge error this morning and sent my previous email to the whole of our database, instead of just emailing our Admin team.

(I'm new here and am still getting used to the systems!)

We've already been inundated with emails from Peak Performance readers this morning, asking if they can purchase the overstock of How to Avoid Overtraining, Periodisation: planning your training, Advanced Fitness Training and Best of the Noughties at $99.99 for all 4.

Because the error was on my part, I'm going to honour the offer I suggested – but only for 24 hours.

Just go here to get your books now: http://www.pponline.co.uk/prewp/solus/sp-overstockbundle.html

Sorry again for the mix up!

Best wishes,
Alex

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From: Alex Bagdadi

To: 'Peak Performance Admin'

Subject: Please tell me this is an April Fool's joke!

FAO: Peak Performance Admin

Hi there,

I've just checked the stock levels for four of our best-selling books – How to Avoid Overtraining; Periodisation: planning your training; Advanced Fitness Training; and Best of the Noughties – and according to the database we have huge volumes of each title left over in the warehouse from our recent shop sale.

Please tell me if these numbers are correct – or if we've made a horrible mistake and printed too many?

If it's correct, we'll have to do something drastic to reduce stock levels.

I was thinking of offering all four books for $99.99, instead of the usual $239.96 they'd cost.

I know that's a ridiculously big reduction, but we have to clear this stock urgently.

What do you think?

Regards,
Alex Bagdadi
Marketing Manager
Peak Performance
http://www.pponline.co.uk